Art and science, working as one

A brand and growth leader owns both how a company looks and how it grows — and connects the two. In practice that means running brand strategy, web, and demand generation as one system: positioning and identity that make a company recognizable, and the SEO, GEO, lifecycle, and analytics that turn recognition into pipeline. I've done this across B2B SaaS and AI for 10+ years, most recently building the brand and growth engines behind Corvee and Instead.

Yes. Brand is often treated as unmeasurable, but every brand decision can be tied to an outcome — organic traffic, conversion rate, influenced pipeline, or channel mix. At Corvee I took organic search from near-zero to the company's largest channel and built the design systems behind its first Inc. 5000 ranking and $18M in revenue. The point isn't to reduce brand to a number; it's to make creative defensible by showing what it moves.

GEO — Generative Engine Optimization — is optimizing content so AI answer engines like ChatGPT, Gemini, and Perplexity cite you, the way SEO optimizes for Google. It matters because a growing share of buyers now ask an AI model instead of searching. GEO rewards clear, answer-first, well-structured content with real specifics and named entities. I began optimizing for AI search before most brands treated it as a channel, and I build pages to be quoted, not just ranked.

It means AI agents are embedded in the daily production process, not bolted on as a novelty. I build systems with Claude, Figma, and Webflow where agents pull from the product, generate and adapt visuals, draft and iterate on copy, and route data — freeing the team to think and decide. Then I train people to run those systems, which is how a small team ships far more brand and web work than its size suggests.

I work best at the intersection of brand, growth, and product — as a creative and growth leader partnering directly with marketing and executive teams. I've worked alongside SVPs of Marketing and CEOs, and I've built and mentored teams, training editors and coordinators into specialists. I'm drawn to B2B SaaS and AI companies where brand needs to be both beautiful and accountable to growth.