Writing
Essays, field notes, and playbooks on brand as a growth channel, AI inside the work, and measurement — plus a weekly news note on how fast it all moves.
A weekly note on AI for brand. This edition, always-on agents inside ChatGPT, a frontier model that writes a million tokens at once, a faster cheaper Claude, and a more human voice.
Read →The fastest way to kill a brand is to make staying on it depend on you. A system that lets anyone, designer or not, ship work that looks like you meant it.
Read →A biweekly note on how fast AI moves. This edition, a near-free model quick enough for live moments and a real-time voice agent, and what speed changes for brand.
Read →The one channel no platform can throttle or take away — and how to build it to sell, not sit there as a brochure.
Read →A running weekly note on how fast AI moves — and what a week of releases means for brand, content, and search.
Read →The GEO playbook for becoming a source answer engines quote — write the clean answer, prove it with something only you have, and measure whether the machines repeat you.
Read →The quiet systems — naming, source of truth, archives, review loops — that let designers move fast without the work falling apart.
Read →How to measure brand’s impact on growth — so you can tie it to real numbers, defend it in the room, and know what’s actually working.
Read →Not a novelty beside the process, but agents embedded in it — and the systems that let a small team ship far more than its size suggests.
Read →Why identity belongs in the growth conversation — and how to make creative accountable to the same numbers as everything else.
Read →Nothing here yet. New pieces land at the top as they publish.