Selected work
The longer stories — where brand, growth, and AI met a real business problem, and what changed because of it.
From a logo and a thin brand book to a full design system — and every asset each team ran on — behind the company’s first Inc. 5000 listing.
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An SEO and generative engine optimization strategy built from nothing — organic grown to ~14,000 users a month (62% of traffic) and 17× AI-search referrals for an AI tax software brand.
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The senior designer who hired me out of college later joined my team as a contractor. A full-circle collaboration on production, project management, and branding, in her words.
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